SHARIKOV, Valentin I, and Leyla V GUNGEREN. 2026. “BEHAVIORAL FACTORS IN THE CHOICE OF HOTEL BOOKING CHANNEL: THE INFLUENCE OF ONLINE TRAVEL AGENCIES PLATFORMS ON THE MODERN CONSUMER’S DECISION”. Servis Plus 20 (3): 107-15. https://doi.org/10.22412/2413-693X-2026-20-3-107-115.