SHARIKOV, V. I., & GUNGEREN, L. V. (2026). BEHAVIORAL FACTORS IN THE CHOICE OF HOTEL BOOKING CHANNEL: THE INFLUENCE OF ONLINE TRAVEL AGENCIES PLATFORMS ON THE MODERN CONSUMER’S DECISION. Servis Plus, 20(3), 107-115. https://doi.org/10.22412/2413-693X-2026-20-3-107-115