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Abstract
The article is devoted to a comprehensive analysis of the prospects for the development of ski tourism as a significant segment of the global and national tourism industry. The relevance of the study is determined by the growing demand for active recreation, the need for import substitution in the field of travel services and the potential of mountainous regions for sustainable socio-economic growth. The purpose of the article was to identify key trends, barriers and strategic vectors for the development of ski destinations based on the integration of theoretical approaches and the analysis of practical cases. The methodological basis consists of methods of comparative, structural and situational analysis, expert assessments, as well as the study of statistical data and regulatory legal acts. The study systematized the main economic growth drivers of the ski sector, which include the diversification of the tourist product, the development of an all-season infrastructure and the active use of public-private partnership mechanisms. The institutional and infrastructural constraints, such as pronounced seasonality, high capital intensity of projects, shortage of qualified personnel and the need to take care of mountain ecosystems, are considered in detail. Particular attention is paid to issues of competitiveness and management aspects, including the importance of the cluster approach and optimization of intra-industry interactions. Based on the synthesis of the obtained results, practical recommendations are formulated aimed at reducing seasonal dependence, increasing investment attractiveness and forming integrated tourist and recreational products that contribute to the long-term and balanced development of mountainous territories.
References
Список источников
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